I say ‘3 (more)’ as I realise that I have already written a ‘5 Menswear Brands to Watch for 2015‘ blog post at the beginning of this year. However, as the year has progressed and my tastes have matured into a slightly more refined style, perhaps I can add the 3 Menswear brands that I’m about to mention to the list!
So, last week the British Fashion Council revealed the most recent beneficiaries of the NewGen Men’s backing!
If you’re not aware of the NewGen Men’s concept, here is a brief introduction. The idea launched back in September 2009 as a result of Topman and Fashion East’s successful ‘Man’ initiative. The idea is to raise the profile of emerging British designers via the increasingly popular event, London Collections: Men, as a platform to showcase their recent collections. They initiative offers a sponsorship programme along with tailored business advice and mentoring support alongside networking opportunities to build relationships with significant press and buyers in the industry all around the world. It’s a highly successful launching point, with help from Topman, for promoting the best emerging British menswear talent.
The brands which were announced at the beginning of last week are the ready-to-wear menswear brands Bobby Abley who will be showcasing on a catwalk, along with Cottweiler and PIETER who will show as presentations. They will join the existing NewGen Men recipients: Agi & Sam (catwalk), Alex Mullins (presentation), Astrid Andersen (catwalk), CMMN SWDN (presentation), Craig Green (catwalk), Diego Vanassibara (installation), Kit Neale (salon show), Nasir Mazhar (catwalk) and Vidur (installation).
Bobbly Abley is likely to be the brand you would recognise the most as the Mickey Mouse-eared hats and silver mouth pieces have been featured in endless editorial press. It’s easy to lose the rest of his outstanding collection behind these hyped-up pieces. The unique fabrics he uses in pastel pink and green shades amongst the black and grey colour palette and cartoon graphics cannot be forgotten.
Next is Cottweiler, by designers Ben Cottrell and Matthew Dainty. They like to define themselves as more of a concept label, although the brands clothing has a definite sporty and wearable aspect to it with a signature blur between casual and luxury. They already have a fanatical fanbase and have vowed to ‘stay weird’ as LC:M nurtures the brand.
The third brand, PIETER, by Sebastiaan Pieter, is the gender blurring brand of the moment as it combines its uniqueness with minimal and clean cut shapes as he dresses men in maxi dresses, oversized clutch bags and cropped tailored trousers in a simplistic colour palette.
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