I recently styled a shoot for Thomas Gun using many of their both established and rising menswear and streetwear brands.
Thomas Gun has been at the cutting edge of fashionable street wear since 1982, always priding ourselves on spotting a new thing and always treading our own path, it took until 2014 to get online. Now we have arrived we hope to bring our decades experience and reputation for service to a whole new audience.
This blog post is going to be a short introduction to the brands I have featured throughout the shoot and why they should definitely be taken notice of this AW15.
Illusive London is one of the most recent brands to be launched on Thomas Gun in September. The urban brand began due to the huge success of Sik Silk with the fashion-focused young generation of today; therefore the designers felt the next step would be to challenge themselves with beginning another brand which concentrates on the muscular male physique with tight cuts and a monochromatic theme throughout
This streetwear label is fronted by man-of-the-moment Gary Beadle, or perhaps better known as Gaz from the hit MTV reality television show Geordie Shore. He is fully backing the brand and also models the clothing in their product images and as popular events. The designs are to cater for guys who care about their appearance, but want that effortlessly cool image. The target age group for the line is men between 14 and 30, but so many of the pieces are so versatile that older guys can wear the brand without looking too ‘try-hard’, plus girls can totally get away with wearing some of the tee’s for that casual, androgynous look that I love so much.
NICCE London was established midway through 2013 and has very quickly made a prominent name for itself in the streetwear scene as an emerging London lifestyle brand. The brands focus is a ‘clean honest approach to contemporary streetwear apparel.’ Much of their inspiration is from London’s ever-changing culture and music scene, this is highlighted by some of house music’s biggest names such as Hot Since 82 and Ben Pearce being dedicated fans to the brand, plus UK artists such as Ella Eyra and Jessie Ware have been seen wearing pieces from the brands seasonal collections.
I have previously styled a shoot using clothing from Chptr & Vrse and due to it being pretty successful and the clothing being extremely versatile, I couldn’t help but feature some clothing from the brand again! The brand has extremely humble roots, where a few friends could find the exact style of clothing they were after, therefore began customising their own garments. From this they have come extremely far, with a 77K following on Twitter which provides a firm fan base and further highlights how fashion-forward their brand must be! The pieces feature premium and unique graphics, printed tees and sweat to present the brands signature look.
Sik Silk is probably one of the most well-known streetwear brands featured in my shoot. The founders of Sik Silk felt that the urban clothing scene had lost its passion and direction, therefore their obsessions with the American, British and Japanese street cultures, fashion and music drive their inspiration to create designs which make up Sik Silk. Their global growth is incredible for a label with British roots and this has to be due to how they push boundaries with their diverse cuts and graphics. The curve hem tee became trademark for the brand, and the various textures are what distinguish them above the rest.
This brand was created back in 2010 and was founded in Melbourne, Australia. Professional Australian rules footballer, Lance ‘Buddy’ Franklin, teamed up with one of Australia’s leading menswear designers to create this outgoing and vibrant brand. The brand is for those of you who want to present your bold personality via your personal style.
New York-based brand Fi5th provides a clothing line full of clean cut, geometric lines in a mostly monochrome colourway with some reds and blues. The brand puts a sophisticated and elegant twist on streetwear to make it wearable for anyone and everyone. It provides basics so that the individual can be the creator of their own style.
Keep your eyes peeled for images of the shoot I styled using the above brands; coming soon…
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